For 10 days, the largest multisectoral exhibition in Bolivia, the International Fair of Santa Cruz (Expocruz), takes place. With the participation of businessmen from 23 countries, coming from all the latitudes of the world, it has become the most important fair event in South America. This fair, which is organized by the Santa Cruz Exhibition Fair (Fexpocruz), brings together exhibitors and almost half a million visitors who exhibit and know the products and services closely, showing the best of national and international quality.